Summer Survival Strategy for Restaurants in the UAE

Summer Survival Strategy for Restaurants in the UAE

The scorching summer months in the UAE present unique challenges for restaurants, from reduced foot traffic to higher operational costs. However, with the right strategies, you can not only survive but thrive during this period. Here are some timely ideas to help your restaurant navigate the summer slump.

Menu Tweaks

Seasonal Specials: Introduce refreshing, light dishes that appeal to customers looking to beat the heat. Think cold soups, salads, and fruit-based desserts.

Local Ingredients

 Utilize locally sourced ingredients that are in season to ensure freshness and reduce costs associated with importing goods 

Limited-Time Offers

 Create a sense of urgency with limited-time summer specials. This can attract repeat customers eager to try something new before it's gone.

Staff Training

Customer Service Excellence

Train your staff to provide exceptional service, making each visit memorable. Happy customers are more likely to return and recommend your restaurant to others.

Upselling Techniques

Equip your team with effective upselling techniques to boost average check sizes. For example, suggesting a refreshing beverage or a light appetizer can enhance the dining experience.

Health and Safety

Ensure your staff is well-versed in health and safety protocols, especially important during the hot months when food spoilage can be a concern.

Launching Delivery Concepts

Partner with Aggregators: Collaborate with popular food delivery platforms like Deliveroo, Zomato, and Talabat to reach a broader audience.

Exclusive Delivery Menus

 Develop a special delivery menu that travels well and remains appealing even after transit. This can include combo deals and family packs.

Promotions and Discounts: Offer discounts and promotions for delivery orders to encourage customers to order from the comfort of their homes.

Enhancing Physical Spaces

Indoor Comfort: Invest in cooling solutions and comfortable seating to make your indoor dining space a haven from the heat.

Themed Events

Host themed nights or special events to draw in crowds. For example, a summer brunch with live music or a themed dinner night can create a unique dining experience.

Outdoor to Indoor

 If you have an outdoor dining area, consider moving it indoors or creating a shaded, air-conditioned outdoor space to maintain customer comfort.

Marketing and Promotions

Social Media Campaigns

Leverage social media to promote your summer specials and events. Engaging content and eye-catching visuals can attract more customers.

Loyalty Programs

Implement or enhance loyalty programs to reward repeat customers. Offer points for every visit or order, which can be redeemed for discounts or freebies.

Collaborations

 Partner with local influencers or businesses to co-host events or promotions. This can expand your reach and attract new customers.

Final Thoughts

Surviving the summer months in the UAE requires creativity, adaptability, and a proactive approach. By tweaking your menu, training your staff, launching delivery concepts, enhancing your physical space, and ramping up your marketing efforts, you can turn the summer slump into a season of opportunity.